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HF Mobilizes 150,000 Latino Voters in Final Days of 2016 Campaign

Hispanic Federation (HF) is mobilizing 150,000 Latino voters in Florida, New York and Connecticut in the final days before Election Day, 2016. More than 100 volunteers and staff are participating in an innovative Get Out the Vote (GOTV) campaign that includes traditional door-knocking with new texting technologies operations focused on making sure Latinos take advantage of early voting, know their voting places and rights, and vote on Election Day.

HF’s effort in the closing days of the campaign caps a six months-long campaign to register, educate and mobilize voters in Latino communities in key states. This effort has included voter registration drives, candidate forums, town halls, civic education programs, and a public affairs campaign designed to raise awareness of the importance of the Latino vote.

Last month, HF wrapped up an extensive voter registration effort that saw it help over 25,000 Latino voters get registered and tens of thousands more get ready to vote.

“We have spent the better part of 2016 making sure that we registered, educated and mobilized Latino voters in places such as Florida and now, with Election Day around the corner, we are focusing on GOTV,” said Hispanic Federation president José Calderón. “We’re confident these efforts will help drive a record number of our voters to the polls and that they will in turn help determine who the next President of the United States will be.”

Over 125,000 of Hispanic Federation’s voter contacts in the closing hours of the campaign will take place via an innovative text messaging application called Hustle. Hispanic Federation is operating GOTV texting crews out of New York, Connecticut and Florida with a particular focus on getting Latino Floridians out to vote.

HF also partnered with the public relations firm, MirRam Group, to develop a multimedia public service campaign to encourage Puerto Ricans in Florida to vote. Two television ads, Familia and Mi Gente aired more than 1,700 times on leading Spanish-language platforms including Univision, Telemundo and WAPA América. More than 1,500 radio ads ran in the greater Orlando area. And an online campaign earned more than 650,000 unique visits and more than 2.5 million impressions online. Jennifer López, René Pérez Joglar (Residente) from Calle 13, America Ferrera, Lin-Manuel Miranda and Ruben Blades were among celebrities that promoted the ads.

To volunteer and get more information on our GOTV efforts, please contact our Assistant Vice President for Policy, Jessica Orozco.