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Black, Asian, and Latinx business owners have always had to overcome great obstacles to succeed. And in the era of COVID-19, these individuals are fighting harder than ever against a range of inequalities that stand in their way. On June 22nd, Hennessy launched Unfinished Business, a new program that will provide urgent funding and access to vital resources for small business owners who bind our communities together. The Fund is managed by three community partners: Hispanic Federation, One Hundred Black Men, and the Asian American Business Development Center.

Applications are open from 9:00am EST on June 22, 2020, to 11:59pm EST on July 1, 2020. Grants will be awarded on a first come, first served basis; completed forms will be processed in the order they are received, and reserves will be used as deemed appropriate by the community partner. Only fully completed application, with all required documents received during the application open dates will be considered.


Applicants must meet all of the requirements below to be considered for a grant.

  • Black, Asian, and/or Latinx small-business owner
  • Business is registered in the U.S. and its territories as a legal entity, with a valid EIN number
  • Applicants must have a physical U.S. address (No P.O. Boxes)
  • Annual sales not to exceed $3 million
  • Total employees not to exceed 50
  • Owner at least 21 years of age
  • Have been in business for at least two years as of March 2020
  • Does not have a alcohol beverage license
  • To receive this funding, must have a bank account that accepts electronic transfers
  • In the spirit of Hennessy's ethos 'Never Stop, Never Settle', your business intends to support the community in the future


Grants can only be used towards one of these accepted business expenses:

  • Payroll Expenses
  • Operating Expenses (insurance, etc.)
  • Rent
  • Mortgage Payments
  • Utilities

To apply, visit