MEDIA CONTACT: Christiaan Perez, cperez@hispanicfederation.org, 646-902-9984
Survey of Latino Voters Highlights Critical Role Latinos Will Play in the 2024 Election, with Latino Voter Interest at an All-Time High in Battleground States
Madison, WI – Hispanic Federation wrapped up a three-state tour through the Midwest this week, unveiling results from a comprehensive new poll of Latino voters in eight key battleground states: Pennsylvania, Michigan, Wisconsin, North Carolina, Arizona, Nevada, Florida, and Georgia. The poll, developed in collaboration with the Latino Victory Foundation, indicates that Latino voter enthusiasm and engagement remain high, with 71% of respondents reporting plans to vote in this election. The poll, conducted by BSP Research from October 2-10, surveyed 1,900 Latino voters, including 1,600 from battleground states, offers the most detailed look at Latino voter priorities and engagement ahead of the 2024 presidential election.
Throughout the series of events in Philadelphia, Detroit, and Madison, Hispanic Federation provided a detailed view of the top concerns driving Latino voters to the polls in the pivotal Midwest battleground states. The issues at the forefront—cost of living, reproductive rights, gun control, and climate change—are proving to be major motivators for Latino voter turnout as they look toward the 2024 election. The tour was developed in collaboration with nonpartisan Latino organizations committed to Latino voter mobilization in the state. The tour was also part of Hispanic Federation’s $2 million campaign to support Latino voter mobilization, including investment in organizations working on the ground in seven states, phone outreach to voters in thirteen states and much more.
The poll finds Kamala Harris holding a 25-point lead among Latinos in key battleground states, with most trusting her over Trump on issues like health care, immigration, reproductive freedom, and gun violence. Despite media narratives about Latinos shifting toward the GOP, the poll shows that Latinos in battleground states overwhelmingly support progressive policies—by 2-to-1 or 3-to-1 margins. Latinos overwhelmingly favor reproductive freedom, assault rifle bans, climate action, higher taxes on corporations, a pathway to citizenship, and LGBTQ marriage equality, showing that Latinos support a federal government that protects their rights and promotes equality.
“Our poll has shown us how Latinos are excited to vote in this election, and over the past three days we have met with organizations who are seeing this excitement on the ground with their everyday interactions with voters. Our poll provided an invaluable understanding of Latino voters’ priorities and provides a unique opportunity for campaigns to engage more meaningfully with organizations and voters in battleground states,” said Frankie Miranda, President and CEO of Hispanic Federation. “With Latinos poised to be decisive in some of the most hotly contested states, it’s essential that campaigns focus on addressing the issues that matter most to our communities. We remain committed to ensuring that Latino voices are heard and that their concerns are addressed across all levels of government.”
Midwest State-by-State Highlights
During tour stops across the Midwest, leaders from Hispanic Federation and Latino Victory Foundation discussed the results of the poll in three key battleground states:
- Pennsylvania
- 66% of Latino respondents are almost certain they will vote
- 56% of Latino voters think cost of living and inflation are the most important issue facing the US
- 57% of Latino voters plan to vote for Democratic candidate Vice President Kamala Harris, while 33% plan to vote for Republican candidate former President Trump
- 74% of Latino voters agree it is wrong to make abortion illegal regardless of personal beliefs
- 71% of Latino voters are more likely to vote for a candidate that passes sensible gun control laws that includes banning assault rifles nationwide
- 85% of Latino voters are more likely to vote for a candidate that increases regulations that seek to reduce pollution and effects of climate change
- Michigan
- 74% of Latino respondents are almost certain they will vote
- 60% of Latino voters think cost of living and inflation are the most important issue facing the US
- 55% of Latino voters plan to vote for Democratic candidate Vice President Kamala Harris, while 33% plan to vote for Republican candidate former President Trump
- 77% of Latino voters agree it is wrong to make abortion illegal regardless of personal beliefs
- 82% of Latino voters are more likely to vote for a candidate that passes sensible gun control laws that includes banning assault rifles nationwide
- 77% of Latino voters are much more likely to vote for a candidate that increases regulations that seek to reduce pollution and effects of climate change
- Wisconsin
- 64% of Latino respondents are almost certain they will vote
- 54% of Latino voters think cost of living and inflation are the most important issue facing the US
- 57% of Latino voters plan to vote for Democratic candidate Vice President Kamala Harris, while 33% plan to vote for Republican candidate former President Trump
- 77% of Latino voters strongly agree it is wrong to make abortion illegal regardless of personal beliefs
- 80% of Latino voters are more likely to vote for a candidate that passes sensible gun control laws that includes banning assault rifles nationwide
- 82% of Latino voters are more likely to vote for a candidate that increases regulations that seek to reduce pollution and effects of climate change
Methodology:
On behalf of Hispanic Federation and Latino Victory Foundation, BSP Research interviewed 1900 Latino registered voters across 8 critical states from October 2-10, 2024. Interviews were conducted in English or Spanish at the discretion of the respondent. Voters were randomly contacted by live telephone, text message invite, or online panel all matched to the voter file. All respondents confirmed that they were Latino, and currently registered to vote. Post-stratification weights were added to balance the data to match known census and voter file estimates of Latino demographics including gender, age, education, and place of birth. The full sample has a margin of error of plus or minus 2.3%.
Click here to access the full poll results
About Hispanic Federation:
Hispanic Federation (HF) is a nonprofit organization founded in 1990 dedicated to empowering and advancing the Hispanic community, with a focus on low-income and immigrant Latinos. HF’s programs span across 40 states, Puerto Rico, the U.S. Virgin Islands, and the District of Columbia, covering areas such as immigration, civic engagement, health, education, and more.
About Latino Victory:
Latino Victory Foundation is a 501(c)(3) organization focused on empowering the Latino community through civic engagement, leadership development, and research aimed at building the next generation of Latino leaders.
